A. You represent and warrant that:
i. you have the authority to act on behalf of the business or businesses associated with your Business Account and bind any such business to the Business Terms (such business or businesses, your “Business”);
ii. your access to or use of the Business Site will only be in your capacity as an authorized representative of your Business;
iii. you will not use the Consumer Site for business activities, including but not limited to flagging reviews or messaging people who have reviewed your Business;
iv. your Business complies with applicable laws and does not offer or advertise illegal products and/or services for lease or sale;
v. you agree that we may contact you, including by phone or email, using the contact information you provide us, make publicly available, or that we have on record for your business, and that our calls with you may be monitored and recorded for quality purposes; and
vi. you understand and acknowledge that non-disparagement clauses in certain consumer contracts, such as clauses that seek to restrict or prohibit reviews (including provisions that penalize consumers for posting reviews) about your Business, are illegal under California law (Cal. Civil Code § 1670.8) and under the federal Consumer Review Fairness Act (15 U.S. Code § 45b) and you agree that you will not include such clauses in your consumer contracts, or otherwise attempt to enforce non-disparagement or ‘gag’ clauses against consumers under any circumstances.
B. You also represent and warrant that you will not, and will not authorize or induce any other party, to:
i. offer incentives of any kind, such as discounts, freebies, refunds, gift cards, contest entries, offers, or deals in exchange for the posting of reviews of your Business, or to prevent or remove reviews, and you understand and acknowledge that LookPacific, through its Consumer Alerts, may publicly notify consumers about such incentives and other attempts to obtain, prevent, or remove reviews;
ii. solicit or ask for reviews from your customers;
iii. write reviews or vote on Content (e.g., voting user reviews as useful, funny, or cool) for your Business or your Business’s competitors;
iv. pay or induce any third party to post, refrain from posting, or remove reviews, or otherwise attempt to circumvent LookPacific’s Recommendation Software (defined below) and fraud detection systems;
v. attempt to generate automated, fraudulent, or otherwise invalid ad impressions, inquiries, conversions, ad clicks, or other actions;
vi. use any automated means or form of scraping or data extraction to access, query or otherwise collect LookPacific data, content and/or reviews from the Consumer Site or the Business Site, except as expressly permitted by LookPacific (for example, as described at www.LookPacific.com/robots.txt);
vii. use any LookPacific trademarks in any manner without LookPacific’s prior written consent; or
viii. misrepresent your identity or affiliation to anyone in connection with LookPacific.
C. You understand and acknowledge that LookPacific allows consumers to post Content about your Business, including photos, ratings, and reviews. You understand and acknowledge that LookPacific employs automated software in an effort to showcase the most reliable and useful reviews while displaying other reviews less prominently (“Recommendation Software”). You understand and acknowledge that while LookPacific uses its Recommendation Software to identify potentially less helpful reviews, the Recommendation Software may sometimes suppress legitimate reviews or fail to detect illegitimate reviews. You understand and acknowledge that any purchase of advertising or other paid features from LookPacific will not influence the Recommendation Software or otherwise allow or enable You, directly or indirectly, to alter reviews or impact whether, where, or how reviews appear on LookPacific.